Article Marketing – Good Ways To Boost Your Campaign
Jul 29th, 2008 by Dave Krost
In my opinion, article marketing is the best traffic-generating and product promotional tool ever created in the online arena. Aside from the fact that is cost-effective (you can use it for free) it also never fails to bring me amazing benefits that dramatically help in growing my ebusiness. It is my main source of quality traffic and I use it in pulling up my search engine ranking.
One of the best ways to do this is through article marketing. As you know each time you submit your article to either article submission sites or directories, you will earn at least one inbound link for your website.
Know where to get brilliant topic ideas. When you sink your teeth into article marketing, you need to understand that you need to produce more articles (at least 70 per week) so you can easily make serious noise online. Thus, you will need numerous topics to write about.
Prepare a keyword list. To make it easier for online users to find your articles and to make it hassle-free for publishers to index your copies, make sure that you indicate the set of keywords that you are targeting.
Create a great impression through your first paragraph. As online users have limited attention span, they easily get bored when they don’t find anything valuable in the first 100 words of the articles. As a result, they close the article and move to the next one that can hold their attention.
Don’t sacrifice the quality of your articles. The quality of your articles is still the most important factor in article marketing so you better not sacrifice it when you are trying to augment the number of your copies.
Make your articles scannable. Online users are most unlikely to spend their time reading articles that contain few or no page break at all. Why? The answer for this is simple; these kinds of articles are sore on the eyes and they do not promote further reading. Make your articles easy on the eyes by breaking the text using sub headings and bullet points whenever appropriate.
Hire some help. Writing 10 articles per day and distributing them to hundreds of publishing sites can take its toll on you. That is why, it will surely not hurt if you can hire somebody who can help you make this task a lot manageable for you. If you would like to focus on writing your articles, you may hire an article poster who can distribute your articles for a small fee.